Founded in 2021 by a group of young Emiratis, Project 02 was born from a desire to share a different side of the desert one shaped not by speed or spectacle, but by stillness, beauty, and story.

Set in the heart of Liwa, Project 02 is a seasonal pop-up that reimagines the desert as a space for connection where heritage and contemporary design meet beneath swaying palms and golden dunes.

What began as a simple idea has grown into a cultural gathering a curated experience that invites families, creatives, and wanderers to slow down and take in the quiet magic of the land.

Each season is carefully crafted, blending tradition, community, and thoughtful detail into moments that feel both nostalgic and new.

Project 02 is not just an event — it’s a story told in sand, soul, and time.